Central Coast Racing
ARCA Menards Series West
Central Coast Racing
ARCA Menards Series West
About Central Coast Racing
Central Coast Racing competes in the ARCA Menards Series West with the #3 and #13 Toyota Camry's.
Based in Visalia, California, the team was started by Todd & Kelly Souza with a vision to help others make their dreams come true. Since 2007, Central Coast Racing (CCR) has worked to create a full development program for up-and-coming drivers.
With over 40 years of experience, racing on all platforms from dirt to asphalt, Central Coast Racing has several Top 5 and Top 10 wins. In the last three seasons, the team has finished in the top 7 in points with a 4th spot finish in 2022. Having been named Rookie of the Year for the NASCAR Southwest Tour & ASA series.
2024 ARCA Menards West Series Owners Champion
The 2024 ARCA Menards Series West Owners Champion is Central Coast Racing. Driven by Tyler Reif, #13 played a significant role in securing the title!
ARCA Menards Series schedule for 2025
ARCA also has released the 2025 ARCA Menards Series schedule, comprised of 20 races at 19 different tracks, with the season-opener slated at Daytona International Speedway. For the fourth consecutive year, the season will close at ARCA’s home track, Toledo Speedway.
Fall Sponsorship Opportunities
Driven to Joy
The holiday season is a time of joy, giving, and creating cherished memories. This year, we're thrilled to introduce our "Driven to Joy" campaign—a heartwarming initiative to unveil exciting new toys for the holidays. Our mission is to combine the thrill of auto racing with the magic of the season, spreading happiness and festive cheer to families and children. Join us as we drive the spirit of giving and community engagement, bringing delightful new toys to make this holiday season unforgettable.
Driven to Energy
Come Get Driven to Energy - Stay Driven, Stay Ahead!
This campaign is designed to supercharge brand awareness and capture the hearts of motorsports enthusiasts and athletes alike. We're on a mission to establish a powerful connection between our high-performance energy drink and the thrilling world of auto racing.
Driven to Energy is a celebration of speed, stamina, and the relentless pursuit of excellence.
Driven to Country
Dive into an extraordinary adventure where luxury meets the heart of country living. Experience the thrill of motorsports, the charm of country music, and the allure of fashion, all set against the stunning backdrop of the countryside.
CCR Sponsorship Opportunities Include
Sponsorship Benefits for Two Cars Race Weekend
Sponsorship Benefits for Two Cars Race Weekend
Sponsorship Benefits for Two Cars Race Weekend
- Double Exposure: With two cars on the track, your brand will receive twice the exposure during the race, maximizing visibility to both live audiences and those watching the broadcast.
- Prime Placement: Your logo and branding will be prominently displayed on both cars, ensuring high visibility in all race coverage, including TV broadcasts, social media, and event photography.
Increased Fan Engagement
Sponsorship Benefits for Two Cars Race Weekend
Sponsorship Benefits for Two Cars Race Weekend
- Fan Interaction: Engage with fans through exclusive meet-and-greet sessions with the drivers of both cars, creating memorable experiences and fostering brand loyalty.
- Merchandising Opportunities: Offer branded merchandise for both cars, allowing fans to show their support and further promoting your brand.
Hospitality and Networking
Sponsorship Benefits for Two Cars Race Weekend
Maximize Your Brand’s Impact with CCR
- VIP Access: Offer VIP experiences to your key stakeholders, including pit access, exclusive hospitality suites, and behind-the-scenes tours, providing a unique and unforgettable experience.
- Networking Opportunities: Connect with other sponsors, industry leaders, and influencers during the race weekend, fostering valuable business relationships and potential collaborations.
Maximize Your Brand’s Impact with CCR
Sponsor Engagement with Pre-Race Week Events
Maximize Your Brand’s Impact with CCR
Participating in the CCR race weekends offers unparalleled opportunities for companies to elevate their brand visibility and engagement in the vibrant markets.
This high-profile event attracts a diverse and passionate audience, providing a dynamic platform for your brand to shine. With extensive media coverage, both locally and nationally, your brand will benefit from significant exposure across multiple channels. The race weekends also offer unique in-market events, allowing for direct interaction with motorsport enthusiasts and potential customers.
By aligning with the excitement and prestige of CCR, your company can create memorable experiences, foster brand loyalty, and drive business growth in one of the most exciting motorsport environments.
Sponsor Engagement with Pre-Race Week Events
Sponsor Engagement with Pre-Race Week Events
Sponsor Engagement with Pre-Race Week Events
CCR offers a unique opportunity to leverage the excitement of motorsport by hosting a series of in-market events featuring the race cars with your brand. These events are designed to maximize engagement and brand visibility in the local market. By showcasing the cars at various high-traffic locations and community events, your brand can directly interact with potential customers and create memorable brand experiences. These pre-race activities not only build anticipation for the main event but also provide your company with valuable exposure and the chance to connect with the community in a dynamic and impactful way. Whether it’s through interactive displays, photo opportunities, or branded merchandise giveaways, these events ensure that your brands receive extensive visibility and engagement throughout the race week.
Comprehensive Media Coverage
Sponsor Engagement with Pre-Race Week Events
Sponsor Engagement with Pre-Race Week Events
- Pre-Race and Post-Race Coverage: Benefit from extensive media coverage before, during, and after the race, including interviews, behind-the-scenes content, and race analysis featuring both cars.
- Social Media Amplification: Leverage the power of social media with dedicated posts, live updates, and interactive content featuring both cars, reaching a broader audience and driving engagement.
- Branded Content Creation: Utilize the race week to create branded content, such as promotional videos, driver interviews, and interactive fan experiences, which can be shared across various media platforms to enhance brand storytelling and engagement.
CCR Hauler Branding
CCR Hauler Mobile Billboard
CCR Hauler Mobile Billboard
Extensive Brand Exposure
- Highway Visibility: The CCR Hauler will travel on major highways, exposing your brand to thousands of drivers and passengers along the route. This includes busy interstates and urban areas, maximizing the reach of your brand.
- Long-Distance Coverage: The journey to races covers a significant distance, ensuring prolonged visibility of your brand across multiple regions.
Targeted Audience Reach
- Motorsport Enthusiasts: The route to Raceways is frequented by motorsport fans traveling to the event, providing targeted exposure to a relevant audience
CCR Hauler Mobile Billboard
CCR Hauler Mobile Billboard
CCR Hauler Mobile Billboard
Mobile Billboard Effect
- Company Logo: 6 - Foot Tall and 16-Feet Long.
- Constant Movement: Unlike static billboards, the car hauler is constantly on the move, creating a dynamic advertising platform that captures attention.
- Eye-Catching Design: Your logo on our CCR Hauler will stand out and be memorable, making a lasting impression on thousands of viewers.
- Local Communities: Passing through various towns and cities, your logo will be seen by local communities, increasing brand recognition in diverse areas.
